How To Buy A Diamond:

We will take the time to sit down with you and Counsel you about what you need and want in a diamond.  We will educate you about Diamonds and explain what makes a diamond so expensive and what you can do to save money.  Call for an appointment.

1-877-Sell-Jewelry  1-877-735-5539

The Five C's:

• 1) Carat Weight:
  The Larger the diamond, the more rare and valuable it becomes. Diamonds are measured in carat weight. One carat is 100 points. Ex: A 75 point diamond = 3/4 carat or 0.75ct. carat is expressed as "carat" or "ct". Do not confuse carat with Karat, which refers to the purity of gold.
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• 2) Clarity:
  The better the diamonds clarity, the more rare and valuable it is.

  All Diamonds have inclusions, even Internally Flawless diamonds. You just need more magnification to see them. Diamonds are graded with a 10x magnification Loupe.

  There are several grades of clarity which we will get into but they all fit into one of two catagories. Ones with eye visible inclusions and ones with no eye visible inclusioins.

  Diamonds that show eye visible inclusioins are I Clarity, either I1, I2 or I3. I1 diamonds have one or two very tiny eye visible inclusions. I2 have more and I3 are heavily included.

  Those that are completely eye clean are most desirable. SI2 and better diamonds are completely Eye Clean.

  SI2 and better Diamonds require a 10x loupe to see the difference. An SI2 will look exactly like an IF to the naked eye.

  Flawless "FL" and Internally Flawless "IF" are the rarest and most expensive diamonds. The next grade is VVS1 and VVS2. This stands for "Very Very Small" Inclusions. Then Very Small inclusions, VS1 and VS2 and Finally Small Inclusions SI1, SI2 and SI3.
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• 3) Color:
  The highest, rarest and most expensive color is D and goes down in alphabetical order.

  D,E and F are considered colorless. G, H and I are considered Near colorless. J, K and L are faint yellow and M, N, O are light yellow.

  The color and the price keeps going down until you reach fancy yellow and then it starts to go up again.
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• 4) Cut:
  The Better the proportions of a diamond are the more Fire, Sparkle, Scintillation, and Brilliance it will have. This also directly affects the price of the diamond.

  Ideal cut diamonds are rarer and cost more. Ideal cut diamonds have a table % between 52 and 57%. Ther is no dimension on depth but most people prefer the depth to be between 59 and 62.5%

  Ther is also another train of thought that believes that the perfect diamond has a 60-60 make. that means that the depth should be as close to 60% as possible with a few degrees varience either way and the table should be as close to 60% with a couple of degrees varience either way being acceptable.

  Our take on it is this, While there is nothing more breathtaking than a textbook "Ideal cut", you can save some money by going with a slightly off make. We suggest:

  Depth: 58-63%

  Table: 52-61%

  If you stay within these parameters, you should end up with a very beautiful diamond. You can stray one ot two degrees outside of these parameters, but the farther away from ideal you go, the more it starts to affect the beauty of the diamond.

  Below is a diagram of what happens when a diamond is out of shape. If the diamond is too deep or two shallow, the light will leak out of the diamond through the bottom instead of shining brightly back up into your eyes.
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5) The Fifth C is COST:

This is where we come in.  We can save you thousands.  We can show you which properties of a diamond make the biggest difference in the appearance and what you can do to save money. 

If you are looking for an ideal cut diamond, Be prepared to pay high premiums elsewhere.  

Whether you are looking for the perfect Ideal cut diamond or the most bang for the buck.  JBS Diamonds, Inc. can help you find your perfect diamond.  Between our online stock and our offline inventory, we have almost 100,000 diamonds.  If you do not see what you are looking for, Give us a call 1-877-289-9465. 

 We will not be undersold!  If you find a diamond cheaper anywhere just call us and we will beat the price.   

1-877-BUY-WHOLESALE  1-877-289-9465  1-312-422-0400

For More Details about how to buy a diamond go to:

Diamond Buyers Guide .com

This Biamond Buyers Guide will explain everything you will ever need to know about buying a diamond online or offline, The four C's, Polish, Symmetry, flourescence and how to get a good deal on the right diamond, once you have found it.