Buy Like The Jewelers Do.
This is not an expensive showroom with fancy showcases full of overpriced jewelry. Fancy showroom's cost money and you are the one paying for it.
This is a Wholesale Diamond Dealers Office. There is just a desk with the appropriate Viewing Tools, a friendly Diamond Dealer and a Safe.
This is how the Professional Jewelers buy their diamonds. Now you can too.
You will never have to pay retail again.